Social Gravity
SOME DRINKS REFRESH.
OTHERS ATTRACT.
HARD is energy with presence—a culture-forward beverage identity designed for the rooms, moments and people that naturally pull others in.
EXPERIENCE HARD ↓SOME DRINKS REFRESH.
The campaign film
ENERGY
HAS A
GRAVITY.
The supplied HARD film plays automatically as a silent visual loop. Tap sound whenever you want the full experience.
C.R.E.A.M. × HARD
CONTROL
THE PACE.
OWN YOUR
WORLD.
C.R.E.A.M.—Control Rules Everything Around Me—expands HARD from an energy drink into a belief system centered on presence, influence and leaving your mark.
The product
THE CAN
THAT ENTERS
BEFORE YOU DO.
HARD brings a distinctive visual language to the energy category: metallic gold, deep navy and an unmistakable vertical wordmark. The Wu-Tang Edition channels collectible packaging and cultural relevance into a shelf-ready statement.
16 FL OZ473 mL format shown
CAFFEINATEDEnergy beverage positioning
CREAMFlavor shown in supplied artwork
Retail availability
BUILT FOR
BIG-BOX IMPACT.
Available at participating Costco warehouses
Selection, pricing and inventory may vary. Contact the warehouse before visiting to confirm current availability.
Find HARD near you
PARTICIPATING COSTCO LOCATIONS
Search by city, state or warehouse number. Tap any result for directions.